Home > eMarketing, Webinar > Tips of host a webinar

Tips of host a webinar

April 8th, 2009 by XDXY eMarketing

We recently hosted 5 webinars, I’m here summary some tips to share with you all and I hope those little tips could make your webinar more efficiently and generate more sales lead.

1. Get a interesting / attractive topic.
Topic is very important, I guess no one will spend a hour to hear you telling them how to ‘Wash hands’, so offer some valuable information will be a good start.

2. Select a best-suit webinar tool. Sorry I can share nothing since I only used WebEx as a tool of Webinar.

3. Invite guest speakers. Try your best to invite some guest speakers who are professionals in your industry. people love to hearing from them especially the famous one. If those speakers recommend your products or services over the webinar, guess what will happen?

4. Send invitation & ask to register. Send webinar invitation via email at least one week before the day of webinar. You can get the roughly idea about how many people will show up in the register information.

5. Send Reminder letter. People are always busy and forget appointments all the time. Send reminder and attach outlook calender file to book their time.

6. Rehearsal. Get a group of people (could be internal staff) to test & go through the process before the real webinar happen to make sure everything is fine.

7. Adjust topic. You even can adjust some topic base on the registration information. for example, if there are more then 80% are business people, please do keep your topic away from technical.

8. Keep Webinar within 1 hour. Short always equals efficient!

9. Survey. You can post survey during or after the webinar to select the information and attendee’s comments.

10. Q&A session. Leave 5 to 10 minutes for Q&A to answer attendee’s question.

11. Follow up email. Please do send email either a thank you letter or asking for feedback to all attendee within one day. It’s a great timing to get your connection deeper and you will always get valuable information.

hope above tips could help you to host a successfully webinar.

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eMarketing, Webinar

  1. April 9th, 2009 at 08:26 | #1

    Great information, I am planning to do some webinars in the near future and I thank you for the tips.

  2. April 10th, 2009 at 06:42 | #2

    I think we hit all your points for our webinar. You might attend:

    https://www2.gotomeeting.com/register/785040378

  3. April 10th, 2009 at 12:29 | #3

    @Chris Saffer
    Glad to see that it helps :)

  4. Phyllis Stewart
    April 15th, 2009 at 00:46 | #4

    Multiple presenters is always a good idea. Listening to one speaker for 45 minutes straight is tough for an audience. Identify a partner, customer, or an industry expert to add credibility to your presentation.

  5. April 16th, 2009 at 21:12 | #5

    This is a really great subject to explore.. I have been doing webinars – every week – for almost 5 years. I have used several tools during that time – like Webex, Adobe and even Gotomeeting. Each have their own advantages – and limitations – but none rise to ‘best’ in my mind. Regardless of the tool – what I found to be critical to a successful event is reminding the participates – then remind them again. People often will let a remote – online meeting slip – upon the first other thing that comes up before them. I think it is just human nature to address a concern that which is right in front of you vs a remote – abstract session on line. Being sure they understand why they need to attend – and reminding them of it – really improves the attention it receives. Make sure they really understand a real human is on the other end – waiting for them helps too.

  6. August 10th, 2009 at 22:52 | #6

    Would you also make a video of the webinar available afterwards?
    Why (not)?
    (And is this possible with Webex?)
    Thanks for the tips!

  7. August 10th, 2009 at 23:26 | #7

    @Jill Schreurs
    sure, WebEx do support Video sharing, use the WebEx Meeting Center Pro

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